Luthier Guide to CVE

As we shift our focus to the marketplace and authentication side of CVE, we're encouraging luthiers from all over the world to try listing their guitars with us using our "Sell From Home" - or in your case, "Sell From Workshop"! - functionality.

We hope this will be a great place for you to showcase new models, cancelled custom orders, prototypes, or anything you'd like that fits within our typical inventory.

Before you list, be ready with the following info and materials to flesh out your seller profile!

• Banner dimensions: 2440 x 350px
• Avatar: Headshot or logo
• Bio: 2-5 sentences optimal
• Current physical/mailing address

Future features: Sold listings, additional fields on seller page, video embed, a “Luthier” tag

After crafting your page, select the ‘Consign Your Guitar’ button in the top right corner. Right now, CVE staff must format and approve all listings.

You’ll see on existing listings that Specs and Description are on separate tabs, and videos are sometimes embedded below. However, on the current submission form there are only Listing Title and Item Description fields. Please put everything you want to share in the Description field and we will format it.

Description: One to two paragraphs describing what it is, important info about the tonewoods and design, how it plays, what kind of player you see it as being most appropriate for, and more.

Specs: Please be thorough! When folks are buying sight unseen, it's worth it to share all measurements, and most importantly, list all materials used (particularly shell and restricted wood species). Some FAQs worth addressing include:

• Neck profile
• Finish material (body and neck)
• Current set-up – string height

Video: Only CVE staff can embed videos on the backend. If you’ve already uploaded a video demo of your guitar to your YouTube channel, please share that link. (Previously sold guitars with identical specs are okay, too!)

On your profile, you will be able to see the number of views and watchers each instrument you list has.

Customers have two ways to make contact. The chat function on the site engages CVE staff, and on every listing page is an option to directly message the seller. Keep an eye on your inbox for any inquiries or offers that come to you.

Our Luthier Liaison is Lindsay, and she will be the one working with you to proofread, refine, and approve your listings! If you have any questions or run into problems getting started, reach out to her at [email protected].

As you work together to get listed on CVE, she will discuss ways to market your guitars on our social media channels.